RIDE CAKE MOTORCYCLES

Stockholm, Sweden
Worked with CAKE marketing team in Sweden, CAKE’S PR agency based in the US and Southern African Wildlife College, which trains the Anti Poaching units, first to hone the partnership and then to refine the messaging around the initiative.

Dealt with the logistics of an international partnership between a mission driven for profit and a non profit educational institution as well as working with media outlets both print, digital and motion.
The project involved innovative project development, extensive research and logistics, developing a story that fit the brand DNA, communicating complex story to media outlets, and collaborating across cultures with diverse teams coming from very different industries.

CAKE, the Swedish maker of premium lightweight, electric motorcycles, has yet again been recognized by Fast Company as one of the most innovative companies in the world. This is the second time that Cake is featured on the coveted list, which highlights companies across the globe that have had a profound impact on both industry and culture.

“We’re honored to be recognized by Fast Company as one of the world's most innovative companies. Being an inspiration to others is part of Cake’s purpose – not only in terms of sustainable engineering and product design, but in the whole concept of our vehicles addressing new types of markets and users. Subsequently, our products are platforms for further innovation, solving real problems, and offering opportunities that have not been available before,” says Stefan Ytterborn, Founder and CEO of Cake.

The Kalk AP, which offers sustainability on a whole different level. Conservationists in Africa have traditionally used motor bikes to patrol savannas in an attempt to thwart and catch poachers. However, those bikes require fuel—scarce in some regions of Africa—and their loud engines alert poachers to their approach. Cake’s quiet, solar-powered Kalk AP nullifies these two drawbacks. In October, Cake’s first Kalk AP models were delivered to rangers with the Southern African Wildlife College in South Africa, who are helping to refine the vehicle for optimal use in the bush. A limited charity arrangement with Salt Lake City-based solar power company Goal Zero will let people donate to the effort by buying a bundle—a bike, a solar power station, and solar panels—enabling rangers to charge their bikes off the grid.