MIGHTY WELL DESIGN STRATEGY CONSULTANT

Boston, MA
I collaborated with the founders to create a consistent brand strategy across categories and platforms for the young Boston based startup, as they moved from a one product company to become a international platform addressing the unmet needs of patients with functional and fashionable products.

I worked with the apparel design team throughout each step of the process, from product ideation to final crits, drove user testing, created shot lists for product stories, and collaborated on brand strategy for a cohesive visual brand DNA throughout all visual and verbal communications as well as new products.